Invoice template for social media managers.
Invoice the monthly retainer and the ad spend separately, with the deliverables for the month on the page.
What to include
What goes on social media managers’ invoices
- The month or period covered by the retainer
- What it includes: posts, stories, videos, community replies
- Ad spend billed at cost, kept separate from your fee
- Extra deliverables such as shoots or reports as their own lines
- The next invoice date, so the retainer feels predictable
Wizard Invoice asks for these one question at a time, fills in your logo, colour and payment details on its own, and sends the result by WhatsApp, email, PDF or a link.
PS
Plume Social
Invoice
No. INV-0017
Billed to
Sofia Reyes
Casa Verde Bakery
DescriptionQtyRateAmount
Social media management, October1$950.00$950.00
Short-form video edits6$60.00$360.00
Paid ads management fee1$200.00$200.00
Subtotal$1,510.00
Total$1,510.00
Notes
Ad spend is billed at cost and shown separately. Thank you.
Payment details
Bank transfer details go here, filled in once from your brand.
Thank you for your business.
Get paid sooner
Three habits that help social media managers get paid.
01
Make the retainer repeat
A monthly invoice that issues itself on the same day keeps the relationship steady and removes an awkward monthly chore.
02
Never mix ad spend with your fee
Show what you charge for management and what the platforms charge for ads. It protects your margin and builds trust.
03
List the month’s deliverables
A short line such as "12 posts, 4 reels, weekly report" turns an abstract fee into something visible.
Questions
Common questions.
Other kinds of work
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Answer a few questions, hit send, and see who has paid.
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